11 Things You Must Know About Google’s 200 Ranking Factors

So, let's assume that that Google has added at least one or two factors into the mix since..   So, while we ca not understand the impact or nuances of how their calculations work or how they might influence other aspects of the overall algorithms, there are factors that are known and the knowing provides confirmation that area is worth working on..   It's not factor except it's easy one to confirm 2014 when they wrote in their blog.. we're starting to use HTTPS as ranking signal.   The idea of PageRank lost its in the hearts and minds of SEO pros when Google stopped updating the little green bar..   What Bill Hartzer was asking in the question was not about Moz metric except about the idea that domain carries authority and with it the strength to rank its pages..   Mueller dodged the question by referencing Moz metric and it was taken as rebut of the idea as whole..   The reason for grouping them together is that they are factual as group, and the individual signals within that group are, for the most part, unconfirmed and in some cases unknowable..   the machine can make guess as to what words or phrases might have similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries...   So, its purpose is not to act except rather to act as interpreter between the engine and the searcher, passing to the engine the meaning of query where the keywords themselves leave some ambiguity.   In parting, let's keep in mind that anything you think you know about the number of ranking factors is becoming more and more invalid with each step toward full integration of machine learning into Google's algorithms..   Read more