12 completely outdated seo practices you should avoid

These marketers will shape the content and its metadata to represent keywords it's not aligned with, nor the proper intent of the users conducting the searches for the high-volume keywords being targeted..   the disconnect will hinder the success of content even if it's otherwise of good quality..   Google no longer depends on keyword density to determine whether webpage is source for answering search query..   Back in the day, webmasters trying to game the system would go even more sketchily, make those keywords the color as the background, effectively hiding them from humans and not the engine crawlers..   When crawled, the crawlers see the keyword repeated, and in several different versions, thus leading the page to rank well for the keyword variations used ..   And yet, even with that now-stripped keyword data, marketers are required to do keyword research of their own to get understanding of the industry, the competition, the region, etc..   While the in there has been subject to some scrutiny over the years, it's Google-owned product that gives us data we previously could not come by, so many of us continue to use it ..   Fortunately, algorithm updates like Hummingbird,  RankBrain, and others have helped Google understand that variations of the same word are, fact, all related to the same topic..   The tactic of targeting exact-match search queries in hopes to rank for those queries for the traffic numbers, became popular practice before the full deployment of Google Knowledge Graph..   Run good company and great products and or services under the brand name, and Google will do work of making your brand visible when it's relevant to the people searching for it. 11.   Read more