13 Things Every CEO Needs to Understand About SEO

The mysterious nature of SEO can lead to misunderstanding and frustration for CEOs..   First step first, know what you're looking at in the anatomy of SERP understanding what is paid, what is organic, and what sources all of the other items come from including local listings, video, images, news, shopping ads, and more. 2.   In the past, part of getting content indexed was to submit URLs of new or updated pages through form.   Focus on submitting and getting stuff indexed needs to be prioritized after creating good content that is worthy of being at the top of SERPs. 6.   the fact that machine learning is in place and can create different scale for each query is enough evidence that we should be spending our time on investing in better content and building context rather than trying to find ways to leverage just few variables. 8.   Ensuring that the search engines can access all of your content, are the important aspects for SEO. 11.   if of the impression and mindset of working in manner rolling out updates and tactical items on ongoing basis with the understanding that you'll come back and revisit on regular basis can lead to incremental and long-term success. 12.   Each of the three areas of SEO requires commitment and often the help of others in areas adjacent to the role of SEO person..   o the time needed to collaborate and effect the three areas of SEO, the rinse and repeat process requires patience as it may take multiple rounds of body copy and tag updates to in the rankings..   SEO is effective digital marketing channel that, can lead to ROI and growth..   Read more