23 potential ranking factors you may not be considering

the change would impact fewer and they were very clear that over time, we may decide to strengthen it in effort to encourage all websites to use HTTPS..   Google has introduced mobile-first indexing, meaning that for large portion of sites, Google indexes the mobile-version of page rather than the version, and uses that for all search results ..   While it's clear that word count ca not be factor, the comprehensive nature of content seems to be factor that Google takes into account, either directly or indirectly. 10. Heading Tags.   The foundation of Google search engine was PageRank, estimation of the probability that user would stumble upon web page if all they did was click on links at random..   in response to abuse, Google has made it clear that anchor manipulation can in penalty, and algorithms such as Penguin have been built to combat this kind of manipulation..   Google patent suggests that Google may be affording more influence to links that have stood the test of time, spam comments, other non-editorial links, and similar forms of manipulation often in links that will be removed. 16. Link Context.   The image alt tag, could be treated much like text if the image links to another URL..   According to Google patent, for certain types of queries, page may be more trustworthy due to the fact that it has been up for longer, and due to the in.   Google patent suggests that Google may be using keyword data within URL for page as method of determining, in part, what the page is about..   While ranking factors alone should not guide your SEO strategy, it's important to remind ourselves.   Read more