3 Easy Steps to Make Your Content Work Harder

Almost every organization that I speak with understand the potential return on investment that great content can deliver, and yet disproportionately few companies spending anywhere near enough focus on making existing content work harder toward current and changing business goals..   What follows are my three favorite tactics that work to leverage the value of your existing content and support greater historical and existing content contribution toward your business goals..   Some of the tactics that I deploy to maximize the value derived from purposeful content include.   Incorporating mixed content types to support alternative and preferred user content, the inclusion of content within other verticals, and perceived content quality..   add new products and services, or solve audience dilemmas, frequently they will add single topical page onto the website.   For search engines to attribute any tangible levels of expertise, trust, and authority to business and or website focus area, the content needs to facilitate number of trust and expertise factors plus demonstrate value above that seen with long-standing content coverage areas..   Assuming that you've already created amazing content that is the resource of its kind here are some actions you can take to help build authority faster.   The goal is to associate the site more effectively with the topic when comparing it to other established topics..   Refine and update the content reflecting the in which it's being discovered, interacted with, and its general functioning...   Each piece of content added to website should be given enough time to build authority, generate impressions and traffic, decision on potential modifications..   Read more