Here are the three strategies we used, and will continue using, to grow our site. Over the year, there are always number of rumors about how Google might change their algorithm and add weight to the user experience as search engine ranking factors.. And long verses short clicks or clicking through and then returning to the search page because the page they went to did not offer what they wanted.. Here's what I have done, and you can do on your blog to improve search engine ranking and the quality of your site. Facebook, however, is option for brands and bloggers if you understand it deeply enough to spend time on optimization.. Keep track of new features be the first to use new ad formats Instagram video ads, DPA carousel ads, awareness ads, Canvas ads, etc.. For example, you can follow-up and promote your list of must WordPress plugins for photo blogs on Facebook.. Utilize Facebook's advanced tracking tools to study how well your ads performing, what your cost per click is, and see whether you need to make changes... the bounce rate plunge and conversion rate shot up by more than 30% almost instantly.. The only way to stay on top of things is to continue to study predictions, to test your site against Google's ranking, and to put out the absolute best content you possibly can.
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