3 Ways Content Improves Your Website Usability

So, to have website that people can find and navigate to purchase, you need to optimize your website content for enhanced usability.. The first thing I do until their decision to make purchase.. Once you understand that process, you can design content plan for your website that makes the journey as frictionless as possible.. Perhaps they see media post that links to blog, or maybe they searching for something specific in Google and one of your pages ranks for that keyword... Either way, you will have idea of what stage in their process toward purchase they are in based on the topic of that content alone.. they are making choice and need strong content and calls to action that help them decide... There is place and ebooks and webinars along the side with orange and green title boxes encouraging you to continue learning.. From a words on the page perspective, in the visual cues bullet already help with mobile optimization.. You also need to make sure they are low file sizes to improve your page speed for accessibility and mobile experience .. Make sure you have the right content to answer all of your prospects questions along the buyer's journey and that it's optimized with visual and technical requirements for the web..  Read more