3 big reasons why you must audit your internal links

You want to pay attention to Google's view of what you link to the most..   With this in mind, you're going to link to your products section as well your new webinar series from the top fold of the homepage.   While the above example makes internal linking strategy seem easy, it often is not as you have to audit website behavior to understand how they are traversing the site..   helpful practice is to use Users Flow feature Google Analytics and understand how users move through your site..   Lucky Orange is tool for this. There are other heatmap tools and I am quite fond of the suite for heatmap review and live recording and real-time data..   Here, I advise reviewing those converting and non-converting pages we found Google Analytics within the heatmap section of the tool to understand where attention is paid on the page and if we need to consider moving internal links around on the page..   While HTML sitemaps and XML sitemaps are great way to help search engines traverse across your site, how you link on your site can help search engines move through your important site content or you can confuse them..   For example, when brand logo links and navigation links will link to duplicated default aspx page or duplicated page including or not including trailing slash at the end of URL..   Google Search Console features Coverage section which will let you know how many 404 and soft 404 error pages you have on your site..   Furthermore, for each URL, you can click through the magnifying glass at right to see.   Read more