3 core trade-offs every seo strategy must consider

High traffic means that people who would be interested in your products may hear of you secondhand from visitors.   you also need to consider the fact that influencers with the power to link to us, share our content, and expose us to audience are equally important as factor..   If you work B2B, things are slightly different, and much of what applies to consumer applies to the businesses that would be your clients, while the influencer label falls to thought leaders in your industry and your client's industries, it also includes businesses that offer services similar to your own..   and most of them are willing to cite their sources, you can still pick up tremendous amount of SEO authority with content that targets these people..   The choice between content that appeals to people's desire for novelty and content that stands the test of time can be difficult one to make..   it's unlikely that your competitors will be able to overtake you before the in the topic subsides..   Emerging topics, especially the ones that have not been tackled by large news sites, have limited competition, and SEO is skewed more in the direction of freshness than authority, giving sites with limited SEO authority better chance of ranking...   and evergreen content is designed to solve problems that will continue to exist, the connection between evergreen content and sales is often more direct, even for topics relatively high up the sales funnel...   It can be difficult to earn attention from influencers for evergreen topic without introducing some novel information, such and since it's that others have covered the topics beforehand making it difficult to overtake the competition.   Pratik is Founder of The Media, content marketing agency specializing in content & data-driven SEO.   Read more