That is, employed by search engines in their efforts to achieve a more accurate and contextual understanding of an true intent, has altered SEO such that marketers ought to now optimize keywords for page's topic, not just its target phrase.
. When searching for LSI keywords well-suited for page's goal, basic Google searches are full of strong suggestions. Do Google search for your target keyword the bottom of the search results page will yield slew of related searches that effectively tell you what Google considers to be relevant to the topic. Beyond finding LSI keywords, the fact that Keyword Planner identifies SEO keywords with high and competition enables web marketers to shape their LSI strategies wisely. Image Suggested keywords within Google's Keyword Planner. Google and Google logo are registered trademarks of Google LLC, used with permission. 4 ) Use the LSIGraph tool. Remember that LSI keywords should be inserted into page content where they are natural fit, order to maximize SEO benefits of your content strategy. By using these tools and techniques to identify LSI keywords and putting them to work, you can increase your content's relevance, earning more traffic and winning more customers. . Kim Kosaka is the Director of Marketing at Alexa com, whose tools provide insight into behavior that marketers use to better understand and win over their audience. . How do you find the right blend of PPC and SEO, ensuring you get the most out of both. If not monitored, the presence of quality links on the website can ruin the reputation of the site as it can be identified as black hat SEO move. Read more