4 Ways to Prepare Your Clients for Algorithm Updates

But how are we preparing our clients, or for in-house folks, our bosses for the inevitable negative impact of algorithm update. Different Types of Clients Bosses.   For those of you who work in-house, you can find that one of these categories fits your boss or whoever judges how your efforts are going..   Forward email from SEO spammers, asking why they keep getting emails saying their SEO is not up to par..   If done right, they eventually morph into one of the other two types of clients not always, except often enough. Ways to Prepare Clients for Algorithm Updates.   As stated earlier, it's important to understand the type of client or boss you're dealing with when putting together plan to prepare for algorithm updates..   do you need to keep up with what is going on with Google's algorithms, you need to communicate what's going on to your client or boss as well..   Also, it's idea to monitor SERPs for your main keywords for your own site's rankings, and for fluctuations of all of the sites.   You may need to remind your boss or your client of how well they have done in the past when the present you receive from algorithm update puts them in panic..   keeping score, and communicating what's going on, you should not have issue putting out five-alarm alert when your site is impacted by something Google has done..   By communicating the problem and shifting the blame to Google, you can navigate the rough waters of decline.   Read more