The purge will be ongoing for several days and will become the new as Twitter increases how often they purge suspicious accounts. 1. Hidden within the announcement was brief mention that Twitter will stop showing ads to accounts that are suspicious. we lock it, which makes them unable to Tweet or see ads... Twitter was vague as to whether they will continue to root out suspicious accounts on daily basis. But Twitter did indicate there may be regular updates forthcoming... follower counts may continue to change more regularly as part of our ongoing work to identify and challenge problematic accounts... This means that ad impressions will count more since they are likelier to be shown to actual consumers. 2. Internet Mark Traphagen tweeted graph showing how he lost 1% of his followers. This is modest and negligible amount... Twitter follower purge reinforces the credibility of people on Twitter and makes it easier to know. Many users were happy about the purge because they now had more confidence that they were tweeting to actual people.. 4. It's going to go long way to making Twitter better and more trustworthy place for influencing consumers and consuming content. You can have more confidence that your campaign is influencing real consumers..
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