Now, personalization of search is very light, with location and language being the main factors that determine what different people see for one and the same query.. Basically, like fixing your phone or something, you will see the results of repair shops in your city while the person from another town will see different shop locations for the same query.. I would say that these are the results based on the combination of traditional relevancy factors and data that search engines have on individual users, such as their. Plus, lot depends on whether the user is logged out or logged in. For example, I searched for keywords from my Google Plus posts, and I saw neither G+ posts of mine nor of my colleagues. the city of Barcelona is one of the most known in the world, I get Twitter carousel from the @FCBarcelona Twitter feed.. For the time being just in mind, Google about your age and gender and your interests and connections with other people. Taking into account the latest experiment with SERP with zero results, such personalization can grow into something similar just the answer to your query... Do not discard your Google Plus account, and people who follow you Google Plus can see these posts in their search results.. For example, I may run search for Google, me the in the city where I am currently in.
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