Check out five of these actionable insights you can learn from Google Analytics and see how you may be able to apply them to improve your SEO. 1. Custom segments have been key feature of Google Analytics for while, allowing you to see traffic by channel, visitors. Custom segments can be created from almost any facet of data, including time on site, visits to specific pages, visitors. One area to explore when determining additional segments to create is in Audience of Google Analytics.. To deeper, navigate to Demographics under Audience tab to view Age and Gender data.. segment can be created by +Add Segment the most frequent of visitors, compared to rest of the visitors to the site.. Keep in mind that you will want to set date range for at least 6 months to year if applicable to have compilation of data.. 2. For example, it's most likely indication that the navigation may need to be improved on the order to provide users with idea of the location of what they searching for... For example, and it makes sense for the site to feature that content, it may mean that you could benefit and users could benefit from adding content about that topic to the website.. Say you rank for very long-tail, niche term, and the content does not speak to that query and they then leave, or bounce...
Read more