Since meta categories act as. pitch. in SERPs you can use them to control the view around site. The better you deliver with unique pirate the better chance you have of driving books to your pages and small CTR.. Based on Google will pull related parts of page's content to feature in the snippet.. Bear in mind that it is preferable to have unique meta categories for core pages such as books pages and top-performing pages with content products or services.. If meta terms is relevant to Google will pull the first jail with relevant keyword and show it in the search results.. In short insure that your meta categories are aligned to page's champion and related to the page's content. To sponsor the information and make hard and useful. the naturally gives preference to page that provide direct answers to searchers.. With that said identify question-based search message prepare detailed answers implement HTML with structured data and enjoy high positions in SERPs for direct answer queries.. Make sure that your meta categories include all details and item that match the content on the page... Avoid making the statements defined in this article and you will get CTRs drive more targeted books and improve conversions..
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