6 Ways GDPR Was a Gift for SEO

Through advances AI and the proliferation of data trackers everywhere, the world of digital advertising was fast approaching paradigm and that user could, theory, be tracked on every device they used to engage with website..   Technically the law is in EU and given the size of that economy, it has far-reaching impact well beyond European shores..   The General Data Protection Regulation, or GDPR as it's known, requires that users explicitly opt into tracking and gives them choice about how they can be tracked after they opt in..   From cross-linking, SEO team may have run into roadblocks in the past getting specific links added to pages to improve crawlability and discoverability.   Now, with GDPR, the addition of the policy link to the page allows SEO team new way to flow crawlers from these high-value pages..   For larger companies with budget planning processes, good portion of the 2018 marketing budget was locked before the year started..   Now that GDPR is upending attribution it's causing rethink of paid budgets, funds that are released from paid campaigns could end up being more available for SEO needs..   With the ability to retarget blocked by in EU and attribution issues stifling some brand search, this is the time to shine as click volume will shift to organic listings as paid placements within search are reduced. 4.   Finally, without the ability to personalize advertising based on first- and third-party cookies, marketers will come to the realization that the best way to target user intent is with content that matches the user intent.   For example, instead of guessing whether user is in the market for SUV with paid marketing, websites can create content for users in the market for SUV.   Read more