Gives you a reason to send a reminder email at the end of the day saying that the sale is ending.. Send an email the day before telling all subscribers to expect the launch the next day and telling them everything they need to know to make their decision.. Keep in mind that the goal is to get people who are interested in your product to sign up for the email list.. Send a follow-up email near the end of launch day telling your subscribers that the sale is ending and that they should purchase right away.. It's not often that I love a blog post so much that I summarize it and link to it but this is it.
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