For optimizing your pages for keywords, you will need to include those keywords on your site or your webpage. But not every placement of keyword is equal There are certain places on your website that are more optimal than others for on-page search engine optimisation. list of important places to optimize for your chosen keywords on your site. Include one of your target keywords or phrases so it's easier for searchers to identify that your results are relevant to other query — and position these keywords toward the front of the title to lower the risk of it getting cut off on SERPs... Utilize one of your objective watchwords or expressions in your meta portrayal yet make it alluring to the viewer, as well.. It's important to use your keywords in your headings and content, so doing this can help improve your SERP placement.. Whenever you create content, focus on what matters to your audience, not how many times you can include keyword or keyword in that content. It's fine to use keywords multiple locations on your site, do not overdo it or Google will demote your WebPages in search results.. You can also look at including keywords in natural way in your image alt text and titles. Both alt text and titles are attributes that can be added to image tag HTML. This is important for businesses that do lot of blogging — there's opportunity to optimize your URLs on every post you publish, as every post lives on its own URL.. Overall, your URLs should make sense to humans and give them good sense of where in your website they've landed.
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