Agile SEO: Moving from Strategy to Action

Well speaking as CMO, I'm sorry to tell you, that those detailed multi-page SEO documents target audiences, competitive landscapes, keyword research and that Gantt chart for the next six months of detailed optimization projects..   All URL routes, page titles, meta descriptions and H1s for the homepage, category pages and product pages..   The site will rank higher impact the organic sessions on the website.   First, try to get buy-in to optimize the title tag and meta description of the homepage..   You can then argue for similar changes for the category pages, pointing out, this will achieve X more sessions..   Those interested in why KPIs increased on certain date have the in one glance.   And, for team leaders, you can see this as gaps will appear in the calendar, allowing you to address the root cause..   Who proposed the change..   This section should contain one table to communicate the percentage change between the benchmark weeks and SEO change from full funnel perspective, and any additional tables to drill down for more insights..   Having worked in SEO system for the year, you as CMO that I appreciate the flexibility and the visibility..   Read more