Amazon PPC Challenges Google Ads

study of billions of dollars Pay Per Click expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon..   The study was conducted by Marin Software, extrapolated from billions of dollars of PPC budgets.   While Google and Facebook continue to be the prominent channels for ad spend, we're now seeing more and more early adopters experimenting with Amazon's ad offerings...   This is really exciting time to be involved in the digital advertising space, and I'm looking forward to exploring Amazon's impact on the in 2018 and beyond...   Of the billions of dollars of ad spend researched, Google Shopping Ads represented about 27% of Google Ad spend US Dollars.   They received CTR of 2.68% versus 0.49% for Sponsored Product Ads, yet SPA represented 80% of the ad spend...   Amazon searchers are typically much further along in the path, and are already in the mindset of wanting to purchase product.   The benefit of ROAS is, according to Mark Jackson of Vizion Interactive..   Another downside of advertising on Amazon versus Google is that the amount of time it takes to ramp up campaign on Amazon to reach peak efficiency is slower on Amazon versus Google..   This means that it may be necessary to start the earlier so as to be at CPC CTR ratio at the appointed time. 3.   Read more