Bing Ads Can Now Have Security Badge Annotations

Bing Ads advertisers can now add new type of annotation which lets searchers know that site is secured..   According to Bing, addition to increasing searchers trust in website, it can also increase click-through rates...   like Norton or McAffe, it increases customers confidence in your website.   The security badge annotation will only appear in US search results for users on desktop device..   Unlike ad extensions, there is no action required from advertisers order for annotations to appear within advertisements..   Annotations are added to ads if Bing Ads determines that the annotation can improve ad performance..   All advertisers are eligible for ad annotations, however, in the ads..   For example, annotations at the time.   In these cases, the ad with greater expected impact from annotations is the one that will end up displaying annotations..   If advertiser would prefer not to have annotations displayed in their ads they have to contact Bing Ads support to have the annotations removed...   Read more