Not to mention that SEO for e-commerce comes with its own set of challenges that more content-based sites in B2B industry don't face.. To try and find all the keywords that you want to include on product page I name to go look at what's ranking in Google then run that from keyword research tool.. The challenge with having category of content is that too text on page can reduce usability and divert the service of visitors away from the call-to-action i.e. hitting the. add to cart. button.. Be sure to optimize your subject such that they don't impact load time or page speed and include keywords in the text to spark relevance to search engines... It's safe to say that video is dominating the world and it only can benefit company to add video content to product pages.. In fact 47% of customers expect site to load in just two seconds or less and 40% of people abandon site that takes more than just three seconds to only load.. Since January of 2016 Google has been lowering the importance of sites that use processing popups that prevent mobile users from accessing the site content... Or you can use exit object to capture users that are looking to leave.. Studies show average of 10% conversion increases using exit intent.. To capitalize on this for SEO you need to segment content to appeal to all stages of the buyer's journey. It's harder to get direct links to your products than it is to drive links and books to blog post or video..
Read more