Facebook’s ‘Clear History’ could be a boon for organic search marketing

By president and officer, Clear History, Facebook Newsroom post Erin Egan said that the upcoming feature will enable you to see the websites and apps that send us information when you use them, ation from your account, and turn off our ability to store it associated with your account going forward... Depending on how many Facebook users take advantage of Clear History to erase and prevent collection, Facebook advertisers and media marketing companies may lose the ability to target consumers based on narrow geographic and criteria. But, should number of Facebook users choose to Clear History, advertisers will need to find alternative marketing options to capture attention, website traffic, and generate leads.. The amount and quality of data in Facebook Analytics, Ads Manager, may change with the launch of Clear History.  Marketers will already be facing difficulties in ad targeting due to the removal of interest, behavior, demographic, and data from third parties as Facebook starts its shutdown of Partner Categories on the advertising platform.. Instead of relying on Facebook users to disseminate content, marketers who pivot their strategy to drive other users and websites to link to their site, share it, increase the likelihood of better rankings and results.  Google principals have contradicted each other on the matter, and the advent of tool that limits Facebook data to marketers is not going to provide any clarity.. But marketers can close the attribution gaps between media and website traffic and lead generation results through tactics like UTM codes, dedicated call tracking numbers for engagement, and strategy that emphasizes diligent tracking and measurement.. By making your website destination for multiple marketing campaigns, you communicate to Google and Bing that you deserve to stand out in search rankings that bring new users to your website. With Facebook and other media platforms serving you will be able to draw on data from host of ongoing marketing efforts — without becoming too reliant on data gathered by Facebook or any other social networking website.  .  Read more