Facebook Ads Can Now Appear in Marketplace

Ads in Marketplace can include ads that would run anywhere else on Facebook platform, such as News Feed ads.. Go to Ads Manager and choose Reach, Traffic, Conversions, Catalog sales or Video views as your objective. Automatic Placement now allows ads to appear in Marketplace and Messenger, Instagram, Facebook Audience Network, and News Feed... In the announcement, Facebook emphasizes the benefits of being able to run ads in Marketplace.. Advertising across our platforms enables you to reach your target audience wherever they're spending time, giving you more opportunities to connect with people to be interested in your offerings...  Facebook hwith results showing they've been able to generate up to 2.2X greater return on ad spend.. This marks Facebook's attempt at monetizing Marketplace, which thus far has been offered as platform to buy and sell goods and services to local users..  Facebook began letting select users run promoted listings in Marketplace, which are similar to promoted posts in News Feed.. All advertisers targeting audiences in the US and Canada can run ads in Marketplace using the traffic, conversions and product catalog objectives.. Over the next few weeks, advertisers will aland will be able to use the video views and reach objectives as well...  Read more