Facebook Has New Requirements for Custom Audience Ad Targeting

Facebook is introducing new requirements for audience targeting which will be in effect for all advertisers starting July 2nd.. New requirements being introduced in effort to ensure targeting is done and that people understand why they seeing specific ads on Facebook..  'Custom Audiences is method that allows advertisers to reach groups of people they've already built relationship with. Individuals who belong to audience may not understand why they being targeted by certain ads, and Facebook wants to make that clearer to them.. As of July 2nd, Facebook will be implementing the following new requirements for audience targeting. Showing people the origin of the information.  Facebook will require advertisers to specify the origin of the information when uploading audience. Advertisers will need to indicate whether the information wprovided by partners, or combination of the two.. users will be able to see why they being targeted by ad.  Facebook will show users the source of the information that was used to target them, and whether the advertiser was able to reach the individual through their phone number or email address..  Read more