Google: Word Count Does Not Equal Quality Content

Google's John Mueller has revealed that content length is not indicator of its level of quality...   Some pages have lot of words that say nothing, Mueller says.   By the same token, pages with few words may be relevant to user's query..   wordy article may be the exact opposite of what they want to land on..   This topic came up on Twitter in response to user who asked whether or not it would be beneficial to de-index shorter articles..   Ultimately it's up to the owner to use their best judgement..   It's worth noting that Google's updated Quality Rater Guidelines do not mention anything about word count..   they are to determine if pages achieve their purpose...   That may be answering question, describing product, providing how-to instructions, and so on..   If Google sees that the content is beneficial to searchers then it will rank regardless of how long or short it is..   Read more