Google AdWords Fundamentals Exam Answers

In order for cost-per-click CPC ads and cost-per-thousand impressions CPM ads to compete with each other in the same auction on the Google Display Network the AdWords system converts the CPC ads bid to Answer An effective CPM conversion. In the case of a placement targeted ad on the Google Display Network the Quality Score portion of calculating Ad Rank is based on Answer The maximum CPC of the keyword that triggered an ad.. If you have set a maximum CPC bid of $1 for your ads and if the next most competitive bid is only $0.50 for the same ad position what is the maximum CPC you would need to pay to show your ad assuming your ad is similar in all other aspects. If both keywords and placements are added to the ad group they would work together to Answer Restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords. If your campaign is opted into show ads on the Google Display Network and your Display Network ads have a lower CTR than your existing search ads how will this impact the quality score of your search campaign.  Read more