Since the primary measure for Autocomplete is popularity based on real searches by users in real time the value of Autocomplete lies in its plethora of keyword-level data that you can dig up if you work at it hard and long enough.. Typing on a mobile device is a bit tougher than doing so on the large keyboards we have grown up with and are accustomed to so for many it's a welcomed tool for providing assistance and saving time.. Remember when a user searches for your name or your brand name the first thing they see even before your site on the SERP search engine results page is the Autocomplete predictions tied to that name.. Using Autocomplete to better understand user intent is also quite involved and laborious since visiting many different webpages in the search results tied to specific predictions is going to take some time focus and content consumption.. One of the shining advantages of Google Autocomplete is its ability to uncover quality long-tail phrases that are commonly searched across the web..
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