Google Brings ‘Optimize’ Integration to New AdWords Experience

Google's latest edition to AdWords experience is integration with Optimize, the company's editor for landing pages..  Optimize and AdWords integration hbut until now has not been available as part of AdWords experience..  Optimize gives marketers easy way to change and test the landing pages related to their AdWords ads.. Using Optimize, marketers can create different versions of the same landing page. Marketers can also use Optimize to A B test different landing pages to see.  Google also offers version called Optimize 360 which lets marketers conduct dozens of landing page tests at the same time.. Along with bringing Optimize to AdWords experience, Google is giving users the ability to link AdWords accounts at once.. Previously, advertisers that had many AdWords accounts under account had to link each sub-account individually. Now, advertisers can link their AdWords to Optimize which will pull in all their AdWords accounts at once.. Lastly, Google is aleven if the keywords are spread across different campaigns and ad groups...  Read more