Google Confirms that Structured Data Improves Targeting

Structured data is a fantastic way to communicate what products are for sale where a business selling the product is located what the hours of operation are how many people reviewed a product and so on. A version called JSON-LD structured data markup can be placed in the head section of a web page without making a change to the regular HTML code that a user sees.. For example a business can create web pages for each location and use structured data that is unique to each business location to communicate that information to Google.. It is in the interest of all search marketers to add structured data to their web pages in order to gain an edge over the competition.. That probably means that using structured data does not give a ranking benefit in and of itself the way using SSL does.  Read more