Google Says Raters Guidelines is Key to Update

In discussion about this month's algorithm update, Google's Danny Sullivan suggested that web publishers concerned about the core update take time to read Google's Quality Raters Guidelines.   He suggested that the secret to better rankings is better content and that the key to better content is in the quality raters guidelines..   Google's Danny Sullivan encouraged downloading and reading Google's Quality Raters Guidelines order to better understand how to rank better..   Danny Sullivan's suggestion to study the quality raters guidelines for clues to how to rank better led to the suggestion that Google's quality raters have direct impact on website's rankings..   Apparently there's school of thought in SEO that Google's Quality Raters rate websites and that their ratings affect the rankings of those websites.   Google's Danny Sullivan confirmed that Quality Raters do not have direct effect on individual website rankings or on the algorithm itself..   Danny Sullivan went on to detail that the role of quality raters is for quality control testing the algorithms..   According to discussion on WebmasterWorld, ing success from reading the quality raters guidelines and applying what they learned to improving their websites..   The quality of MC is one of Page Quality rating, and displays Expertise, Authoritativeness, and Trustworthiness of the page...   Google's guidelines instructs the raters to judge site according to how page satisfies visitor's goals..   Read more