Here's How Google Develops AdSense Policies

AdSense program policies describe the content that can be on publisher website, the way advertisements should be placed, and the quality we expect for both the content, and traffic of website, and policies governing the placement of advertisements on publisher sites..   Therefore, our policies help to ensure users Google ads on family safe sites, on sites that have original, and valuable content, with ads that are relevant, and not invasive..   we have to keep the safety, and happiness of users, advertisers, and publishers in mind.   For users, we strive to create ad network, with ads that are seen as useful, varied, relevant, and safe for users when serving them across AdSense Network..   Publishers look to Google network to provide quality brand advertisers, CPCs and CPMs and coverage across number of topics..   For publishers specifically, we strive to create policies, and enforce policies evenly, such that the standards of our ad network are high..   We know that digital advertising plays in making the web what it's today — forum where anyone with idea and good content can reach audience make living.   That's why for the 15 years, we've invested technology, policies and talent to help us fight issues like fraud, malware and content scammers.   We understand that bad ads pose threat to users, Google's partners, and the sustainability of the web itself..   Google supports, and is partnered with Trustworthy Accountability Group, Coalition for Better Ads, and Internet Advertising Bureau to protect people from bad experiences across the web..   Read more