How to Build a Google Analytics Tracking Code

How to Format a UTM Tracking Code To implement a UTM tracking code add your parameters to the end of the URL you want to track for insights. You can use UTM tracking parameters when linking to your owned property from any location banner ads email newsletters social media content and any other campaign that links people to a property that you own and manage in Google Analytics. If you forget the ampersand and write your code like. &utm medium=viralutm campaign=. Google Analytics will think that your Medium is. viralutm campaign=. which as you can imagine will skew your Medium and Campaign data pretty badly. Use Google Analytics tracking codes to measure where referral traffic is coming from which initiatives are meeting traffic goals how target markets prefer to receive communication and the ebb and flow of an industry based on seasonality. But if you'd rather use a tool to create the UTM for you keep these handy. Google Analytics Campaign URL Builder. UTMftw with chrome extension and available custom GA dashboard.  Read more