How to Maximize Your Reach Using Google’s Knowledge Graph

In fact one of the ways that Google can recognize you as an official representative of your brand is through your YouTube channel or Google+ page which gives you the freedom to request changes on your Knowledge Graph card.. The Knowledge Graph is an intelligent model that taps into Google's huge repository of entity and fact-based information and seeks to understand the real-world connections between them. If you find yourself continuously being overlooked in SERPs both you and the people searching for your solutions stand to benefit from a Knowledge Graph card with your name on it.. Similarly if you've ever written a book or produced a larger asset that's gained a lot of attention through search landing a Knowledge Graph card is a great way to influence SERP visibility and click-through rates.. In this post we'll take a closer look at what the Knowledge Graph is how it's different from other rich results and what steps you can take to make full use of it and drive more visitors to your website..  Read more