How to Perform A/B Testing with Google Optimize — SitePoint

By removing the need for developer, Google has done well to make Google Optimize accessible to all website owners, and making the tool really easy to use.  A B testing with Google Optimize is as simple creating variations of web pages using Google Optimize interface, selecting Goals to evaluate, going live with experiment, the results.. In short, all you need to go live with experiment is to link your account to Google Analytics account, create the experiment, and then, just as with Google Analytics, insert snippet into your website. Click Create Experiment in the corner, then choose A B Test option on the right-hand side, where you'll then be met with screen that asks you to create the variation for your A B test and define Google Analytics. Objectives tab, the expected results, so that in future you can refer back to your historical experiments understand the reasoning behind doing them.. Now, technically, we could go live with this experiment by clicking Start Experiment button, and I would recommend that you customize your targeting first, to ensure that your experiment is reaching the audience. To do this, select the percentage of visitors you wish to be included in your experiment in the Who on the left, and then split what percentage of those users go to.  Germany as their location, variation of the checkout aimed at German users ) To do this, you'll need to add JavaScript in Data Layer. Pro tip with Google Optimize, it's possible to specify start and end dates for your experiments within the experiment options from the sidebar, so that you can prepare in advance for time-specific events — such as switching out your images and marketing copy over Black Friday and Halloween.. Then, customize each variation using the editor, select Goals that will be used to evaluate results, and hit Start Experiment to begin your tests...  Read more