the number one question that I get asked is, What's the factor to rank number one in Google... With the help of the team at Accuranker and also Ahrefs, I've gathered variety of data points on over 1 million different URLs that rank on page 1 of Google. I'm now going to share the distilled findings from the research and highlight the tactics that top websites are using to dominate the engine results page.. For each of URLs, data was gathered related to their SERP snippet and their backlink data, and range of HTML elements from the page... This is even clearer to see when you look at the fact that webpages ranking #1 actually receive 23% share of all the linking domains pointing to webpages on page 1 of Google.. I've run number of studies over the year relating to click-through rate from the results page have seen very correlation between this and higher search rankings, at least as 'direct ranking factor .. I tested them to see if the presence of the keyword that the webpage was attempting to rank for would have impact on higher rankings.. The assumptions that I'd make to explain why this is the case have less to do with the presence in the page title being strong on-page SEO factor, and rather having large influence on the click-through rate of the search snippet.. There's added reason why I believe this can be more influential, and that's the fact that any mentions of keyword in URL will be shown in bold, ing the keyword. Considering that at least 33% of all webpages ranking in position 1, 2 and 3 were using HTTPS, it's clear to see that this is the way the web is heading, and more importantly, the standard that is being set for websites looking to rank well in Google. 33% of webpages ranking 1, 2 or 3 in Google use HTTPS @matthewbarby..
Read more