Here's guide on the best ways to merge creativity and SEO for content marketing success.. Many writers were first introduced to the world of SEO during the dreaded content farm years, when nothing mattered except how many keywords you could cram into 300-word article.. then make it point to let them know you are not looking for keyword stuffing, and that you value creativity and writing talent.. Rather instead, teach them the quick tricks they can use to optimize their content on their own. Writers may grit their teeth, and equipping them with simple tools, you'll be able to get them to focus on SEO without having to hold their hand through every piece of content they create... It's easy to teach creative SEO tactics, and next to impossible to teach someone. While it's important that writers stay on brand and communicate message, it's also important that people in the upper echelons of business let the creatives be creative... It's vital that the content creators and SEO team work together to understand the intention of any given piece of content. There's no reason SEO and creativity ca not go hand in hand, provided content creators and SEO leaders are willing to work together and compromise. It's imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs follow in their daily routines.
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