How to find, pitch and win new SEO clients

The key to both is data and, conveniently, the data that you use to recognize great potential clients in the step can also be used to make case as to what your services can deliver for them.. The businesses you probably want to approach are those that are tuned in to how SEO works and have already invested in it, and that still have veritable need for your services in order to achieve their full SEO potential. Nor is business with no SEO experience and no SERP presence they might require effort to be brought up to speed, and perhaps wo not be as likely to invest in and commit to SEO engagement.. While investigating business opportunities within this desired Goldilocks Zone of SEO success, you might also be looking to target companies in the industries that your agency has previously done well in both to leverage those past successes and demonstrate relevance to prospective clients with audience. For example, client that derives great deal of its traffic from keyword in. By improving their share of voice for that keyword becomes clear, Craft pitch that pairs result like this with data on how much traffic the keyword actually delivers to the site, and the vast potential to multiply that traffic.. Conveying the specific remedies and additions that you would pursue to optimize site and search strategy serves as introduction and major first step toward becoming indispensable to the client as the one hired to execute SEO game plan. Be sure to personalize your pitches while ensuring that compelling data makes up the crux of your appeal and the proof that you're the firm to help that business achieve its full SEO potential.. Kim Kosaka is Director of Marketing at Alexa com, which provides insights that agencies can use to help clients win their audience and accelerate growth.. Good SEO practice is the difference between getting your site ranked and reducing the chance of click through to your site.  Read more