How to invest in your SEO for the highest ROI

The aim is to have steady and consistent flow of new business each month. then you can continue to invest to generate more earnings and growth..   This type of traffic is predictable and easier to scale, which is one of the benefits of SEO...   example of monthly recurring traffic from website that has had SEO input. Monthly recurring traffic is the driver of your most business metrics.   I will grow my traffic, and to grow my traffic I will 'optimize my website for SEO..   Black hat SEO is used to try and increase website rankings illegitimately, and as result, search engines algorithms are constantly evolving to combat manipulative tactics..   The cycle of testing, measuring, and repeating is slow owingto the inherent long-term nature of SEO..   For any 'money keywords that your business can capitalize on, there can be one search in position 1 and one search in position 2. If your competitor wins the first position, then you will lose it..   Among the 200+ ranking factors that Google may be using, you want to focus on the 6 factors that will drive results for your business.   you'll naturally see in your results and ROI over time..   Tom Casano is SEO and the founder of Sure Oak, SEO agency based New York...   Read more