Just How Important Is Structured Data in SEO?

It's just like relationship — the information you have about your SEO issues, the better you can address them. Using markup, however, ation is defined, in turn, puts them in control of how the machine understands their brand.. In fact, Richard Wallis, consultant working on Schema org project support at Google, summarizes what structured data is in this great post.. The key takeaway Structured data use is increasing and is in approximately one-third of the commonly crawled web now.. By structuring the data, you helping to define the content to increase the machines chances of matching your content to relevant voice queries. The value of structured data used to be to get the result from Google.. Luckily there are some great solutions on the market like Schema APP, manage and measure structured data.. Having rich snippets show up for your products in SERPs is great way to increase click-through rates and draw more attention to your listings, especially if you have product reviews... By showing up for relevant queries, For employment sites, their jobs are getting more exposure and conversion in Google jobs.. you may receive spammy structured data action from Google, n in SERPs until you have cleaned up your site and the action has been lifted...  Read more