Local SEO

Launched in 2011, Schema org was step in the direction for search engines like Google, Bing, and Yahoo. It tells the search engines to display information in search results such as what type of business your website is about, reviews, hours of operation, events, restaurant menus, ing times and so much more.. it's important to have the Name, Address, and Phone number correct for business on the website so the search engines can understand it. there are ton of different options depending on the type of business you're doing this for. Some other properties that can help can be identifying the logo and using the same as property to associate your page with Google+ Account. The problem with the above is that clearly the author of the website put information in that they had 160 reviews and they have a 4.7 rating based on no factual evidence. By many websites as one could fake reviews people that have been doing this have been given manual penalties by,  This has turned into abuse Google for spammy markup abuse.. However I'd suggest reading this article about Review Markup by Carrie Hill.. Whether it be classes or workshops the business is hosting, festivals, concerts,  much more, and sports events, it can all be marked up with Schema to display in SERPs like this.. As you can Schema Markup for Events can work for any type of event and can help your chances of showing up in local search results for specific events and under your company name..  Read more