Rewriting the Beginner's Guide to SEO, Chapter 4: On-Page Optimization

While it's common for website to have unique pages on different topics, older content strategy was to create page for every iteration of your keywords order to rank on page 1 for those highly specific queries..   There are plenty of legitimate reasons for internal or cross-domain duplicate content, so Google encourages the use of rel=canonical tag to point to the version of the web content.   For example, that's indicator to search engines that the targeted page is one at.   Removing and renaming pages is common practice, and in the event that you do move page, make sure to update the links to that old URL.   At the very least, you should make sure to redirect URL to its new location, and if possible, update all internal links to that URL at the source so that users and crawlers do not have to pass through redirects to arrive at the destination page.   be careful to avoid redirect chains that are too long.   While there is no one-size-fits-all testing various options like save for web, image sizing, and compression tools like Optimizilla, ImageOptim for Mac, and evaluating what works best is the way to go..   For example, it might make sense to include in your content, with the benefits of cake in one column and the benefits of in the other.   Your title tag has role to play people's first impression of your website, and it's incredibly tool for drawing searchers to your page over any other result on SERP.   As you can see, what you name your pages, and in what folders you choose to organize your pages, is important way to clarify the topic of your page to users and search engines..   Read more