Stop Studying SEO, Start Studying Your Target Audience

By his or her target audience, There comes point when SEO needs to stop paying such close attention to the marketing talking heads and focus more attention instead on the content being consumed.. Here are few ways you can begin to use the content your target audience is consuming for SEO. 1. Find the top two or three conferences that your target audience might attend.. Session 802 The Calm After Storm Taking Disciplined Approach to Growth and Change.. It may not be practical to actually take the university classes that your target audience might take, except you can certainly find class schedules, class titles, and syllabi to hone in on the major topical areas that your audience is studying or perhaps ought to have studied.. At the very least, you can read the textbooks and study the material that your target audience has studied. 5. Proprietary survey data in which your website is the publisher of the data can be incredibly tool for attracting audience, links, and publicity.. Every well-designed survey question should be useful defining words in the question and answers, and analysis of the results.. Being expert at SEO only takes you so far at some point, you've got to become expert on the content you are optimizing and the humans you are optimizing for.. Once you begin this transition, and begin leveling-up in your knowledge of the arena you marketing in, you'll begin to see new content opportunities in your space that you had completely missed in process that, in many ways, is similar to Hermeneutic Circle described in Heidegger's.  Read more