By tracking your site's most important metrics, you can get valuable look at how well your SEO strategy is working what customer does on your site and even what your competitors doing differently. With Google Analytics, you can collect data on your audience, how visitors find, interact with, and leave your site. Clicky also has Twitter analytics feature that lets you search for mentions of your business on Twitter.. Price You can use Clicky for free, and to unlock all the features that make this tool unique, you'll need to spring for the version. Kissmetrics might be the perfect analytics tool for you. This people-focused tool tracks individuals through multiple visits to your site, which helps you understand how and why they make purchasing decisions. SEMrush shows you which keywords sending your competitors traffic, your own keyword strategy. Event tracking is one of this tool's main features thanks to Mixpanel's interface, users can specify events to track without having to code those events by hand. To decide which one is right for your company, think about which metrics you want to measure on your site and how simple you want your tools to be. In this series, we're going to tackle the task of explaining each segment of Google Analytics and the standard contain.
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