The Challenge of Competing with Directory Sites in Paid Search

the results are sometimes filled with ads for directory sites..   Because searches that cause directory ads to impression can also allow you to capitalize on what those directory sites ca not offer..   In this article, I'll talk more about directory sites in general, and how you can make your ad stand out in field of directory ads..   Part of the reason for this wide quality is that web directories used to be popular way to build backlinks for SEO.   They may not want to click through to directory site where they'll have to scroll through multiple pages to find facilities in their particular area.   With this strategy in mind, we started to think through how we could build ads that differentiate themselves from directory site ads..   As you can see, the ad has location qualifiers in the ad description. multiple levels of care Peabody, MA...   The extension includes the facility's address and hours with link to map..   o the extension already discussed, there are many other ad extensions you could use to emphasize the local nature of your facility..   Stop By For Tour with description that emphasizes that the facility is just short drive away..   Read more