In the end it can be used in the same way and the result would be the same but a junior writer for the client could check that checkbox and mess up the site. Have the marketing department do research on the business see what can be represented in a fancy landing page and start working on a nice design for it that follows the existing style guide. Even if the site is heavy and it takes at least 7-8 seconds to load if the user sees the content he or she came for in the first second then that is very useful the site feels fast. In a similar fashion to the steps above we are listing what to look for and expect if you're the client Extending existing features Because of the short deadline most site features are doing only one thing in a certain way. We have left this out of the optimization section to stress more on the marketing side as well as the benefits of the long-term relationships. CRO is a continuous process it can always get better.
Read more