The Importance of SEO: 3 Reasons Why Good Design Is Not Enough

It's crucial to include text heading and at least few sentences on the homepage of site so that search engines like Google can understand what the site has to offer.. While it's appropriate to include such tag on the draft copy of site while it's under construction, designer. That assumption could put you in position where your new site, that you just invested lot of money in, is even LESS likely to get found online than the version. Alobjective third party to participate in the project and ensure that the site is built as search-engine-friendly as possible.. The importance of SEO to web design is akin to the importance of having properly design the structure of prior to the house being built.. The importance of SEO usually becomes clear when I explain the element of intent to business owners in that way.. website build or redesign is the absolute perfect opportunity to add some SEO-friendliness to your site and get in front of those people that are looking for your products and services right now.. The TL DR version of this article is that if you focus ONLY on design, you can end up wasting money and missing out on opportunities to capture users that are actively looking to buy your products or services. The importance of SEO for website and business success is too great to turn blind eye to during the website design process.  . Pam Ann Aungst, M.B.A., President of Pam Ann Marketing, LLC and founder of Stealth™ Search and Analytics, is widely recognized pay-per-click advertising, and digital analytics..  Read more