The Three Pillars of SEO: Authority, Relevance & Trust

In the early days, on-page pretty much ended there, language, structure and other features to determine things like how completely the page addresses topic and how useful it might be to visitor.. Once the engine understands the page and adds it to its index, it turns next to external signals that help validate and gauge the level of authority of the page for any given topic.. The innovation that made Google the dominant search engine in period was that it used analysis of links on the web as factor. there was little incentive for publisher to link to another site, unless it was good and of great value to their site's users.. significant piece of Google algorithm wa system for evaluating which pages are the important based on scoring the links they receive.. and in principle will be to rank higher in the search results than other pages without as high PageRank score.. The idea trusted sites, and you then counted the number of clicks it took you to go from those sites to yours, the fewer clicks the more trusted your site was.. This is content that causes you to be seen as leader, and it's the best type of content to create to boost your reputation, visibility, and SEO.. Make use of media to build your personal and brand authority and trust and to build relationships with relevant influencers, both of. It's easy to misunderstand that statement, ment is clear To do well with search engines, you must have high-quality content and authoritative, relevant links..  Read more