Turn Broken Links into SEO Wins

Inbound links remain one of the top search engine ranking factors, which is why it's in the best interest of website owners to continue to seek out inbound link opportunities over time.   While it's important to create new links from diverse profile of relevant websites, perhaps one of the most valuable, and often underutilized, link building tactics is to seek out existing broken links and to fix them..   Ideally, you're working with qualified SEO professionals and web developers and designers that understand the value of the redirect, and things can still happen.   Using tool like ahrefs, ing to now and create redirect to the current page on the site..   In this instance, you're going to want to look on your own site for content that is most similar to what was linked to and reach out to the webmaster, notify them of the broken link, and inquire if they can swap it out with your link instead.   Once you determine what content used to be linked to, that the webmaster link over to this new page that you've created..   Competitor broken link building requires more time, resources, and relationship building than fixing your own broken inbound links and even if you are able to secure just few authoritative links it's time well spent..   Of course, this is overview of the process and it's basic outline of what you should start doing if you have not already.   It's also advisable to click on any link you see on the industry sites that you visit.   You might stumble across some broken ones that you can take advantage of and utilize when building your content marketing strategy..   Read more