What’s the Difference Between Search Queries and Keywords?

Simply put, the keyword is the phrase that we target it's important to analyze both sets of in both Google Analytics and Google Webmaster tools order to get full picture.   The goal of course, is to come up with the keywords that are representation of what the search queries will actually be..   Your Google Webmaster Tools account is the place where Google will send you important messages and how you can check up on the health of your website from Google's perspective.   In Google Analytics and Google Webmaster Tools, the search query data does not measure information about your visitors the way that tracking keywords does.   It's important to note that impressions means how many times your website was offered up in the search engines and does not have any real measure of how many times your site was clicked on in SERPs..   Google Analytics for the period the #2 keyword is branded keyword the company name in fact...   The organic search traffic report also tells you lot about the visitors that came to your site through particular keyword such how long they spent on the site, conversion rates and so forth.   By analyzing the keyword and search query data Google Analytics and Google Webmaster Tools, you can get accurate picture of.   you wo not get the search traffic that you expect.   It all starts by understanding the difference between keywords and search queries, and using data found thee tools to optimize the website for the search engines.   Read more